Social media is engrained in our daily lives and professions, especially in the fitness industry. Somehow other personal trainers have used social media to call themselves experts, gurus, public figures, and other things to conceal what they really do with some clout. Some do it to carve out a niche, some do it because they are ashamed of being “just a trainer”. We chat about some of the trends we see out there and what to look out for when sifting through all the noise.
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