About me

Hi, I’m Luis Benitez and I’m a strength coach from NYC. After several close calls with obesity and asthma, I knew it was time to make a change. Attempting to pick up a sport when you are not in shape can be hard so my attention turned to becoming more athletic. I progressed from court sports to endurance and finally my love, Weightlifting. The process changed me physically and mentally, making me feel more capable, confident, and much stronger. I want to help you find your sport and be prepared for it when the time comes to perform.

Life is complicated enough, creating a simple and stress free training experience is SUPER important to me. I love to take the complex “sciency” stuff and boil it down to an actionable game plan you can follow. This is a team effort and I want you to always know not just what but why you are doing something and how this has a long effect on your life. My goal is to give you the tools to take care of your body and perform the things you want to do. Who knows, maybe you will be able to help someone else in a similar situation.

I currently operate at Soho Strength Lab in NYC after a decade or running around coaching weightlifting seminars, group classes, and private sessions. That’s where you’ll usually find me training a diverse roster of clients of all ages ranging from general strength all the way up to specialized sports. I’ve had the opportunity to work with some amazing athletes across several sports including soccer, lacrosse, baseball, fencing, swimming, and figure skating.

I’ll keep the certification list simple, if you want to know specifics feel free to ask! My certifications cover personal training, sport performance, strength training for sport, and running performance.